The evaluation report Assignment Example | Topics and Well Written Essays - 3500 words

The evaluation report - Assignment Example From the analysis it is found that Landor has to incorporate a Design oriented work culture. Also it was found that Landor lacks an inclusive growth model. Landor can be rated very high in terms of brand equity. Similarly, Street Voice appeared to have a highly differentiating factor from others. But it lacks an inclusive growth model and expansion plan. Table of Contents Sl. No Topic Page No. 1 Introduction 3 - 5 2 Main Body 5 - 9 3 Analysis 9 - 13 Analysis of Landor using Four Powers of Design Management Analysis of Landor using DM Staircase Analysis of Street Voice using Four Powers of Design Management Analysis of Street Voice using DM Staircase 4 Conclusion 13 Introduction Design Management is a very comprehensive process for the success of any business organisation. â€Å"Simply put, design management is the business side of design.† (DMI, 2011) Design Management is an all encompassing term. It refers to the process of integration of strategies of the business to its eve ryday functioning for the benefit of creating better products or services. Therefore, to have a better design management in process in an organisation, a company should have a good business strategy, good product and production policy and a drive for continuous innovation. Thus it can be seen that design management is not a separate functional activity in an organisation. It is an activity that requires continuous attention and contribution of all the functional departments in an organisation. However, the ultimate authority for a better design management in an organisation lies with the top level executives or the chief strategists. Considering the growing importance of design management in the modern business management, most of the premium management institutes have introduced it as an important course of study. Design of a business can be classified mainly into three broad categories namely Strategic Design, Industrial Design and Service Design. (BDI, 2011) Strategic design comp rises of the vision and mission of a business. It lays out the framework for an organisation’s mode of operation. Industrial design is the area that involves policies regarding technology, engineering, branding and the like. Service design comprise of policies regarding people, infrastructure, public relations, etc. This report is intended to give an evaluation of design management in the present time with reference to two business organisations of different industries Landor Strategic Brand and Consulting Company and Street Voice Company of media industry. Landor is a company which was established in the year 1941. Landor is one of the major consulting companies in the world with a presence of more than 20 offices in 16 countries. (Landor.com, 2011) Landor is a specialised brand consultant and provides its services to all the big names in the industry as well as the emerging players. Therefore, Landor helps the clients with Industrial design of design management. Starbucks, Pepsico, Coca Cola, Apple, Adidas, etc are some of the clients of Landor. The core strategy of Landor is to provide services to businesses that are facing challenges with branding issues. As Landor is a brand consulting company, it hardly interacts with the ultimate consumers. But the services rendered by them are entirely based on the requirements of the ultimate cons

American Music Composers Essay Example | Topics and Well Written Essays - 2500 words

American Music Composers - Essay Example These learnings were then inculcated in the styles and forms apt to American culture and tradition to be able to compose "American classical music" (Sherrane 2007). This may be so, but the song and music heritage of the United States credits many American composers who have contributed to the musical history of the country. Among these composers is Charles Ives (1874-1954), hailed as the greatest American Composer by Time Magazine and Leonard Bernstein (Gutmann 2002). The History of American Classical Music is very rich and deep in its context. There are many contributors to American Classical music and they have indeed shaped what American music is today. These composers and musicians have worked hand in hand to establish music that has shaped how music is composed, played, performed, and listened to. The great American composers have sought to define music and contradict the form and style to be able to create new music that is apt for American culture and tradition. Born and raised in Danbury, Connecticut, Charles Edward Ives was a democrat who was described as fierce, optimistic, and idealistic in his ways of creating music that unified the voice of the American people with music derived from European classical music form and style (Swafford 1998). What emerged from the genius of Charles Ives was music that surpassed the expectations of man and his imagination. His music was in every essence bursting of American culture yet unique in its every note, tempo, and form. The primary influence and driving force of Charles Ives in his musical pursuit was his father, George, who was then leader of the Danbury Village Band. At five years old, he was found by his father drumming his fists on the piano and was hence given drum lessons (Swafford 1998). It was also his father from whom he received his first lessons in piano and other instruments. Until the maturation of his musical career, Charles Ives was infamous for "requiring a board to play the Concord Sonata" (Swafford 1998). This lead to what is now called the "tone clusters" (Swafford 1998). His interest in bi-tonal forms, polyrhythms and quotations was as well instilled by his father (G. Schirmer Inc. 2006). As his father loved exploring acoustics, dissonance, happenstance, and counterpoint, Ives was raised with an inquiring and transcendental approach to music (Gutmann 2002). As George Ives would always then say to him: "Don't pay too much attention to the sounds--for if you do, you may miss the music. You won't get a wild, heroic ride to heaven on pretty little sounds", Charles Ives sought to capture the emotion, the story, and the spirituality of life using music (Swafford 1998). Ives was thus driven to search for that heroic ride to heaven. What resulted from this was his creation of music so radical and original in its technique and style that it was surprisingly complex and very tricky to perform. In 1893, Ives left Danbury to study in Yale, New Haven. There, he underwent training under the supervision of Horation Parker, who was then famous for his high-Victorian oratorio Hora Novissima (Swafford 1998). It was in Yale that Ives created his First Symphony and First String Quartet, that he later subtitled "From the Salvation Army" in an attempt at a joke (Swafford 1998). It was during these four years in Yale that he got a better grasp of large scale forms, and his works then revealed a developing maturity