Wednesday, January 29, 2020
Hamlet vs Agamemnon Tragedy Essay Example for Free
Hamlet vs Agamemnon Tragedy Essay Hamlet and Agamemnon are two extraordinary and timeless plays. Both plays deal with the big themes of love, loss, pride, the abuse of power and the fraught relationships between men and gods. Hamlet and Agamemnon, the protagonist of the plays that were named after them, are two tragic heroes that commit some terrible crime without realizing how foolish and arrogant they have been. Both protagonist are of higher status, and have power. However, Hamlet is more tragic than Agamemnon, for several reasons. Hamlet is a good, kind men. He is the Prince of Denmark and loved by the Danish people. Unfortunately for him, his beloved father, King Hamlet, dies. Hamlet loves his father very much, and he is deeply hurt when his dad passed away. He is even more shocked and hurt by the fact that his mother, Queen Gertrude, marries his uncle, Claudius, shortly after her husband died. Prince Hamlet sees and has a conversation with his fatherââ¬â¢s ghost. He learns that the King of Denmark was murdered by his brother, Claudius. Hamlet swears to avenge his father, and he starts to play mad so he can gather evidence and put his plan in motion. At first, he is not completely sure that the ghost was his father, and he tries to get confirmation by inviting King Claudius and Queen Gertrude to a play based on what the ghost had told him. After he is convinced that his father was murdered, he plans to kill Claudius. Hamlet is not very eager to kill his uncle, he is not happy about the situation, and he does not act fast. Agamemnon is completely different than Hamlet. He rapes Clytemnestra and murders her husband. King Agamemnon did not stop there. After he marries Clytemnestra, he sacrifices their youngest daughter, Iphigenia, to gain favourable winds to take the Greek fleet to Troy. King Agamemnon seems to be more like King Claudius. Both of them killed the rightful King, took his wife, and killed or planned to kill the Queenââ¬â¢s child. Agamemnon kills his daughter, Claudius plots to kill Hamlet at least twice. Agamemnon is popular, and appreciated for his battles skills and victories. He doesnââ¬â¢t seem to care much about other persons and values, other than his power, battles victories, and the publicââ¬â¢s adoration. Hamlet killes Polonius when he was talking with his mother after the play. Polonius was hiding, and ears dropping for the King. When Gertrude thought that Hamlet wants to attack her, she yelled for help, and Poloniusà responded, calling for help from behind the arras. In an unusual moment of spontaneous action, Hamlet stabs the concealed figure, believing it to be Claudius. The death of Polonius cased great suffering to Ophelia, his daughter. She gets a little bit mad, singing nonsense about death and sex, and ends up drowning herself. Laertes, Poloniusââ¬â¢s son, wants justice for his father, and becomes another potential revenge hero, but unlike Hamlet, he is more determined. He doesnââ¬â¢t care about the spiritual part of death like Hamlet. King Claudius adds fuel to the fire, and convinced Laertes to kill Hamlet in a duel. Laertes tells Claudius that he will poisoned the tip of the blade, to kill Hamlet. Claudius promised to poison the wine in case Laertes fails to scratch Hamlet with his sword. Hamlet is not aware of this plot, and accepts Claudiusââ¬â¢s offer to fight Laertes. During the fight, there is a switch of rapiers, resulting in both Hamlet and Laertes being stabbed with the poisoned blade. Gertrude, meanwhile, mistakenly drinks the poisoned wine. She dies and Hamlet demands that they seek out the treachery that killed her. Laertes, realizing that he and Hamlet are both dying, explains everything and blames Claudius. Hamlet kills Claudius with the poisoned sword, finally fulfilling his quest for revenge. Laertes begs Hamlet to exchange forgiveness with him and dies. Hamlet forgives Laertes. Horatio wants to drink from the poisoned wine, so he can die with Hamlet, but he is stopped by the Prince. Hamlet tells Horatio that he must live in this horrible world so he can tell Hamletââ¬â¢s story. Lord Hamlet announces that Fortinbras, Prince of Norway, will be the next king of Denmark and dies. Despite the fact that in the end, Prince Hamlet, Laertes, King Claudius, Queen Gertrude, and Ophilia died, the order in the kingdom is restored. Clytemnestra is the one seeking revenge in Agamemnon. During Agamemnonââ¬â¢s ten year absence, Clytemnestra and her lover, Aegistheus, planned to murder Agamemnon on his return. Clytemnestra wants revenge for her daughter, Iphegenia. When Agamemnon comes back, he brings with him, as concubine and slave, the ravished Trojan Princess, Cassandra. Cassandra has the gift of prophecy, but nobody believes her, thanks to Apolloââ¬â¢s curse. She sees the Clytemnestra plans to kill both Agamemnon and Cassandra, but the Chorus do not believe her . Princess Cassandra prays for a quick death, a wish that would be granted. Agamemnon commits hubris. He agrees to walk on the ââ¬Ëred carpetââ¬â¢ that has been rolled out for him by his wife, even though heà mentions it is treatment meant only for the gods. Clytemnestra preparing her husband for a bath, put on him a bath-robe she had cunningly sewn to be a strait jacket. Wearing this, Agamemnon was completely helpless. His wife butchered and buried him without honours. She does the same to Cassandra. In Hamlet, King Claudius dies, King Hamlet finds peace, and Denmark gets rid of a bad king. Hamlet is buried like a soldier, having a military funeral. In a way, in Hamlet, Laertes commits hubris as well. He dares damnation and he mentions he would kill his fatherââ¬â¢s murderer in a church. Since both Laertes and Agamemnon commit hubris, both of them die shortly after, which is the element of nemesis in tragedy. Hamartia element, a tragic error, can be seen in Agamemnon when Agamemnon enters the house with Cassandra, trusting that Clytemnestra (his wife) is in fact happy to see him. Similarly in Hamlet, Hamlet agrees to duel with Laertes, not knowing that he is going to die by Laertes hand. Hamlet was a kind and honorable person. While he wanted revenge for his father, in a way he was right to do so. He did not wanted and enjoyed the idea of killing Claudius, but he pulled himself together at the last minute, right before he died. King Claudius was guilty of murdering a King, stealing a Kingdom, a Queen, and planning the murder of Prince Hamlet. Hamlet played for his revenge with his life. Since he was buried as a soldier, and the order was restored in Denmark, the Danish people did not hate him for his sins. Also, in Hamlet, we have more death on stage. Innocent people died, like Ophelia and Polonius. Agamemnon is completely different. He raped, he killed in cold blood, he sacrificed his own daughter to win a war, and he committed hubris, and took hostage the Princess of Troy. His wife, while she might be right in a way to avenge her daughter, she was looking forward to the task of killing Agamemnon and she also killed Cassandra, even thou she was innocent. Clytemnestra and he lover, wanted to be in power and had no remorse. Hamlet is more tragic than Agamemnon, because of the innocence and remorse the major characters showed.
Tuesday, January 21, 2020
Comparing the Movies Wall Street and Boiler Room Essay -- Film Compare
Comparing the Movies 'Wall Street' and 'Boiler Room' Profit, profit and more profit - the golden pillars of capitalism. In the movies 'Wall Street' and 'Boiler Room' this is the ideology that the characters uphold. While, there are many variances in the two movies, the basic aim of both lead characters i.e. Gordan Gekko (Wall Street) and Seth Davis (Boiler Room) is to make money. Both men are stockbrokers who deal in high finance in the exclusive world of Wall Street. However, with both movies are set in different decades the way they go about doing so differs. 'Wall Street' is set in the 'roaring eighties' - a decade that has become synonymous with greed, the so-called era of plenty. With an economy just recovering from recession, as well as oil crises (which incidentally led to higher gas prices, that in turn led to the introduction of a nationwide speed limit in America). The eighties was the time that Regan took office and instituted his economic policies that were to pull America out of the recession and resuscitate its economy. His approach, known as 'Reganomics' - did in...
Monday, January 13, 2020
Macbeth Apperance vs Reality Essay
The world is governed more by appearances than by realities. Throughout society people are judged based on their appearance. This is unfortunate because appearance can be deceiving. In William Shakespeareââ¬â¢s play Macbeth appearances are not what they seem. Some people may change because they think that their true self does not fit in society while others pretend to be something they are not. In the theme of appearance versus reality Macbeth and Lady Macbeth have an image but as the time passes by their true personalities began to show. Macbeth portrays himself differently from his true inner self. He pretends to be a strong and intelligent person but from inside he is weak and indecisive. When Macbeth first confronts the witchesââ¬â¢ prophecies he says, ââ¬Å"Come what may, time and the hour runs through the roughest dayâ⬠(1. 3. 152-153). Macbeth is leaving his future to ââ¬Ëchanceââ¬â¢. He wants to appear noble and strong but in the end he refutes his statement by killing Duncan and Banquo to get to the throne. Also, when Lady Macbeth explains the plan to Macbeth he asks ââ¬Å"If we should fail? â⬠(1. 7. 59). He is still afraid of the consequences of his actions. His actions look pungent but he does not have any reason to kill Duncan. Macbeth has a debate within himself to murder King Duncan or to spare his life. Macbeth hesitation to kill Duncan proves in realty he is a weak man. Lady Macbeth represents herself as a beautiful and powerful woman in society but she is as weak as her husband Macbeth. To convince Macbeth to follow the plan she says ââ¬Å"I have given suck, and know how tender ââ¬â¢tis to love the babe that milks me. I would, while it was smiling in my face, have plucked my nipple from his boneless gums and dashed the brains out, had I so swornâ⬠(1. 7. 54-58). Macbeth asks for her help, but she responds by being harsh to him to keep up her appearances. Even when Macbeth sees Banquoââ¬â¢s ghost, instead of helping him, she tells him to go to bed and stop imagining weird things. Lady Macbeth appears heartless toward others. However, one night a gentlewomen and a doctor see her sleep waking and mumbling ââ¬Å"Out, damned spot! Out, I say! â⬠(5. 1. 25). She appears to be wide awake but she is unconsciously revealing her true self. Her guilty conscious leads to her downfall through suicide. In this scene her appearance crumbles. She seemed powerful and unsympathetic, but in reality her guilt of Duncanââ¬â¢s murder driver her crazy proving she has become weak. In Macbeth the theme of appearance versus reality is shown through the characters of Macbeth and Lady Macbeth. They both revealed a fictitious picture of their personality even though on the inside they are different people. Macbethââ¬â¢s indecisive personality leads to his destruction. The iron lady, Lady Macbeth appears to be a tough woman, who feels no guilt. But in the ending she shatters to pieces because of her guilt-ridden conscious. No matter what one appears to be reality will defeat appearance. People can put disguise on reality for time being but in the end truth reveals itself.
Sunday, January 5, 2020
Greece s Economic Impact On The Global Economy - 1221 Words
Developed-market economies have been improving incrementally. After going through a soft patch in the first quarter, the U.S. has regained its momentum in job creation, although the quality of those jobs is open to debate. Europe has turned a corner, with GDP expanding modestly and deflation subsiding. Japan is also experiencing a notable uptick in economic activity. Emerging markets, on the other hand, are going through what the World Bank has called a structural slowdown. This is likely to last for years as a result of a variety of factors including lower commodity prices and a falloff in global trade following the global financial crisis. India appears to be one of the few exceptions, with a first-quarter growth rate that has exceededâ⬠¦show more contentâ⬠¦A prolonged bear market could slow it further, and that would affect the global economy negatively. While we are in the midst of a recovery, it remains in the context of a high-risk, slow-growth world. Government debt as a percentage of GDP has risen substantially since the financial crisis and is acting as a drag on economies. Ultimately, growth in real GDP depends on growth in the workforce and growth in productivity; neither appears promising. Given that backdrop, the portfolio remains invested in companies that have proven that they can grow their free cash flow, even in a tepid economic environment, and have a disciplined approach to allocating cash that will create value for shareholders. Positioning Epochââ¬â¢s highest conviction ideas continue to be centered on companies where they have a significant degree of confidence in the business and identify ââ¬Ëquality visible growth.ââ¬â¢ Epoch remains focused on companies with strong cash flows supported by secular growth ââ¬â in areas such as, productivity-enhancing technology and companies which will benefit from the proliferation of smart devices (the internet of things); commercial aerospace which will benefit from visible growth in emerging markets and a robust replacement cycle in developed markets; financial companies with improved capital positions and greater cash flow visibility; and companies which will
Saturday, December 28, 2019
Role Of Risk Management Within The Homeland Security...
The ability of the Department of Homeland Security to effectively manage risk is vital to national security. Risk in general, is something that is permanent but because this is known, strategies can be used to mitigate situations as they present themselves. Government managers must manage risk in a complex environment taking into consideration the diverse missions and multiple objectives of public agencies (Hardy, 2014). The role of risk management within the homeland security enterprise was managed by best and worst case scenario planning. This is something that is inevitable as we are faced within a definite variety of threats. One way to grade or rank threats is through worst-case analysis. As this analysis can be used for worst-case scenarios the federal government cannot leave out lower ranking situations (Roberts, 2007). Since the Department of Homeland Security is charged with managing risk within the enterprise, a basic equation is used to help figure out different variables and how they would be affected. The Department of Homeland Security from the beginning used worst case analysis or better known as capabilities based planning (CBP) as a way to be prepared for disasters (Roberts, 2007). Many adults nowadays that were old enough to remember 9/11 can attest to how scared Americans were. The most frightening thing at the time and what people worried about was another major attack on U.S. soil. An enormous terrorist attack is a clear example of worst case scenariosShow MoreRelatedWhat Role Does Risk Management Play Within The Homeland Security Enterprise?1186 Words à |à 5 PagesWhat role does risk management play within the homeland security enterprise? To answer that question we first have to examine what risk management is. Risk management is an anaclitic approach to figuring out the likelihood that an event will impact a specific assets, person, or function and then implementing steps to mitigate the impact or consequence of the event. (Decker, 2001) The Standard risk managem ent formula that the Department of Homeland Security uses is R=T*V*C or Risk = Threat * VulnerabilityRead MoreThe Role Of Risk Management On The Homeland Security Enterprise1361 Words à |à 6 Pagesattacks against the United States, a series of risk management evaluations were created by the US Federal Government to assess the future risks the homeland was going to face. When the Department of Homeland Security (DHS) was officially created in 2002, more effective risk management assessments were re-designed to evaluate the past and present dangers, prevent them and respond successfully to more terrorist attacks. Since 2001 until 2007, a development of risk assessment has been divided in phases toRead MoreRisk Management And Homeland Security1309 Words à |à 6 PagesRisk Management and Homeland Security The nationââ¬â¢s homeland security is a very multifaceted environment which must be controlled to effective function at its highest potential. ââ¬Å"The safety, security, and resilience of the Nation are threatened by an array of hazards, including acts of terrorism, manmade accidents, and natural disastersâ⬠(DHS., 2011). All together, homeland security agencies must manage risks at all levels connected with an array of components. Collectively, these external andRead MoreThe Homeland Security Risk Management1239 Words à |à 5 Pages Homeland Security Risk Management Olgera Haywood American Military University Introduction Homeland security in United States comprises of complex and competing requirements, incentives, and interests that need to be managed and balanced effectively to achieve the desired national objectives. Security, resilience and safety of the country are endangered by different hazards such as cyberspace attacks, terrorism, manmade accidents, pandemics, natural disasters and transnationalRead MoreHomeland Security And Homeland Defense1321 Words à |à 6 Pages2001 events, the United States of America gravitated towards a more aggressive approach in its security. The result of the tragic events was the establishment of homeland security. The White House, the federal government and the Congress joined together to establish it. On September 20, 2001, President George W. Bush issued an executive order 13228 to establish an Office of Homeland Security within the White House and assigning the Governor of Pennsylvania, Tom Ridge as its Director (Bullock,Read MoreThe Department Of Homelan d Security1258 Words à |à 6 PagesPublic University System The Department of Homeland Security (DHS) Risk Lexicon (2010) states that ââ¬Å"risk is a key organizing principle for homeland security strategies, programs, efforts, and activitiesâ⬠(p. 1). This means that risk management is a decision making tool that allows for the DHS to intelligently and efficiently make planning choices based on threat level priorities. Some of the choices that are made using risk management are where to allocate both physical and financial resourcesRead MoreReview Of The Literature : Failure Of Intelligence1476 Words à |à 6 PagesReview of the Literature Due to failure of intelligence which led to September 11 terrorist attacks in the United States, President George W. Bush created the Office of Homeland Security in October 2001 and later converted it to a full cabinet department with a bill signed in November 2002 (Zimmerman, 2011). Creation of the DHS falls into the overall Federal government goal of reducing loss of life and property during emergency and her continuous efforts to prevent constant and evolving threatsRead MorePresident Reagan Signed Into Law A National Security Decision Directive1344 Words à |à 6 Pagessigned into law a national security decision directive, NSDD-145, titled ââ¬Å"National Policy on Telecommunications and Automated Information System Securityâ⬠. Even at that time, the government officials understood that computers were susceptible to interception, unauthorized electronic access, and related form of technical espionage and exploitation. It was noted, that hostile agencies were ââ¬Å"extens ivelyâ⬠hacking into computers, and that terrorist groups and criminal enterprises had the ability to do theRead MoreThreat Assessment Ranks Cyber Related Vulnerabilities1508 Words à |à 7 PagesThe 2014 Worldwide Threat Assessment ranks cyber-related vulnerabilities as the number one homeland security threat against the United States. In addition to cyber threats within the nation, Russia and China continue to hold views substantially divergent from the United States on the meaning and intent of international cyber security. Also stated within the 2013 Worldwide Threat Assessment is North Korea as they are becoming a tier one threat to the United States. Supervisory Control and Data AcquisitionRead MoreProject Part 1 Task 1 Essay1371 Words à |à 6 PagesPart 1 Task 1 Draft Risk Management Plan Ernest Martinez Jr. C. Flack IS3110 October 22, 2012 Purpose The Senior Management of the Defense Logistics Information Services (DLIS) has decided to update the previous risk management plan with a developing, new risk management plan. This new risk management plan will not only minimize the amount of risk for future endeavors, but will also be in compliance with regulations such as the Federal Information Security Management Act (FISMA), Department
Thursday, December 19, 2019
My Assessment of Brodskyââ¬â¢s Performance Essay - 896 Words
Wolfgang Keller at Konigsbrau-TAK (A) 1) What is your assessment of Brodskyââ¬â¢s performance? Please be specific. One of the main problems regarding Brodskyââ¬â¢s performance that I saw was the amount of time that Keller said it took Brodsky to complete tasks. While Keller did explain Brodskyââ¬â¢s adeptness in his ability to redesign the sales force organization and the development of a comprehensive set of information and control systems, proving he is capable of good work. The problem comes when we learn how long it took him to do this. It took him 6 months to create even with intervention by Keller to speed up the process. An additional concern is that Keller saw that Brodsky would not make an attempt to complete something when it had anâ⬠¦show more contentâ⬠¦Additionally, Keller needs to not ââ¬Å"hover over his shoulderâ⬠too much because this could make it more difficult for Brodsky to get his work completed. Furthermore, this seems to be the cause of some disrespect on a personal level between the two further affecting their ability to work together. I defiantly beli eve I would have been able to be a more effective leader over Brodsky. I would have tried to connect with him on a more personal level and gain his trust. I think this would have been key to earning Brodskyââ¬â¢s respect. I also would have explained to him what I expect of him as soon as I noticed his performance not being up to par with my expectations. However, I would not demand it; instead, I would just explain it to him and let him understand itââ¬â¢s out of respect for Brodsky that I am doing this so that there is no confusion as to expectations. I believe that by placing myself more as a mentor as opposed to just being a boss it would have help to earn Brodskyââ¬â¢s respect, which ultimately would improve his performance. 3) What are the underlying causes of Brodskyââ¬â¢s performance problems? What actions should Keller take upon returning to Kiev? Be specific. The underlying causes of Brodskyââ¬â¢s performance problems are the large time requirement for his projects, his more inability to be a personal hangs on leader, the lack of attention and disregard for the recommendations given to him byShow MoreRelatedWolfgang Keller at Konigsbrau-Tak (a)1224 Words à |à 5 PagesNathan Johnson Case Analysis MGT 400 ââ¬â 10/13/09 Wolfgang Keller at Konigsbrau-TAK (A) 1) What is your assessment of Brodskyââ¬â¢s performance? Please be specific. The first point of concern regarding Brodskyââ¬â¢s performance that I saw was Kellerââ¬â¢s description of how long it took Brodsky to complete a project or task. As Keller highlighted Brodskyââ¬â¢s great analytical skills with regards to how he redesigned the sales force organization and the development of a comprehensive set of information and controlRead MoreWolf Case7243 Words à |à 29 Pagesyears earlier, and his performance had increasingly concerned and annoyed Keller. After several difficult discussions with Hà ¤ussler, Keller felt that he could no longer delay taking action on the matter. As Keller saw it, he had three options. One option was to fire Brodsky or, at the minimum, not give him an annual salary increase, which might have the same effect. Keller suspected that firing him would not be well received by Kà ¶nigsbrà ¤uââ¬â¢s corporate headquarters, and Brodskyââ¬â¢s vol untary departure mightRead More The Issue with Traditional Testing Methods Essay3581 Words à |à 15 Pagesnon-discriminatory manner, adjustments must be made. According to the Educational Resources Information Center (ERIC), ââ¬Å"Alternative assessment is any form of measuring what students know and are able to do other than traditional standardized tests. Alternative forms of assessment include portfolios that are collections of students work over time, performance-based assessments, and other means of testing students such as open-ended essays with no single correct answer, and project work that involves collaboration
Wednesday, December 11, 2019
Block Buster Essay Example For Students
Block Buster Essay BLOCKBUSTER ENTERTAINMENT David P. Cook created the first Blockbuster Video store in October 1985 in Dallas, Texas. Mr. Cook intended to establish video superstores that would respond tothe on going trends in the video industry during the 1980s because the number or households buying VCRs was increasing very much and so was the number of film titles. He wanted to create a store that would respond to the customers needs such as: nice facilities, wide selections of videos, fast service, and convenience. A computer system was developed so that the company was able to track specific demographic data, customers renting patterns, and the number of times a cassette has been rented, and the information was collected through the scanning of the customers membership card. The primary target market of the superstore was eighteen to forty-nine-year-old adults and six-to-twelve-year-old children. In 1986, it is reported that the company was composed of eight stores and eleven franchises in cities with a minimum population of 100,000; for example: Houston, Chicago, Detroit? In May of 1986, the company officially became Blockbuster Entertainment Corporation (BEC). In 1987, David Cook, founder and chief executive officer (CEO), left BEC after selling 35% of Blockbuster common shares to John Melk, Donald Flynn, and H. Wayne Huizenga. The latter became the new CEO of BEC. Under the new management team BEC has expanded into the West Coast, Midwest, Southwest, and Eastern regions of the country; by t he end of 1992 the company had a total of 3,127 video stores. BEC wanted to open many more stores in 1993 because it wanted to acquire 25% to 30% of the market shares within the following two years; at that time BEC had revenues of $868 million. BEC was growing fast and so were technology and competition. It faced competition from other video rental stores like West Coast video, Kroger, and Winnin different regions. In addition, new technology brought in cable TV with the pay-per-view or video-on-demand concept; consequently, customers are able to order their favorite movies from the comfort of their homes. However, BEC continued to expand and went international as far as Japan, United Kingdom, Chile, Venezuela, and Spain. The company entered into film entertainment programming, music retailing, and other new ventures. Finally, in 1995, Blockbuster Entertainment Corporation merged with Viacom, major provider of entertainment programming, to reduce the threat to Blockbuster from changes in technology. In 1996, BEC became a wholly owned subsidiary of Viacom with new leadership and unclear prospects. Chapter seven of the Strategic Management textbook is about competitive strategy and the industry environment with focus on strategies in fragmented industries, strategies in the different lifecycles of an industry, strategies to deter entry in the industry, and supply-and-distribution strategy. This relates to the Blockbuster video case because the video- rental is still very fragmented which means that the industry is composed of many small companies and barriers to entry are very low. However, the book pointed out that the returns form consolidating a fragmented industry is often huge? many companies have developed competitive strategies to consolidate fragmented industries. For example, Wall-Mart pursue a chaining strategy to obtain the advantages of cost leadership, and Blockbuster opted for franchise and horizontal merger to secure a national market for its product. In order to become the world number one video rental chain, with more than 4,600 company-owned stores and franchised national stores and about 2,300 stores in about 25 countries, Blockbuster had to arrange the merger of its regional stores and develop franchises to form a corporation. Management created the Blockbuster Distribution to look over licensing and franchising of new stores, to monitor their start-up and to make sure that they keep up Blockbusters high standards of operations as its chain of superstores grows. The corporate headquarter has all information about each store; for example, corporate tracks sales and inventory of each store through its point-of -sale computer system. Secondly, according to the book, a company can develop competitive strategies throughout its different lifecycles. For example, in embryonic industries, the high profit of the innovators may attract potential movers which become known later.The innovators can protect themselves by exploiting their i nnovation and develop low cost leadership or differentiation. In our case, Blockbuster was not the first to start the video rental business, but it moves into the market and differentiates itself with its new concept of superstore and acquires the largest share of the market. Blockbuster singles itself out as being the family oriented video store. The chief marketing officer, Tom Gruber, used his knowledge of family oriented advertisement from Mc Donald to strengthen the companys position as a family store. This strategy helps establish brand reputation for the company. .Furthermore, with its position in the market, BEC is able to buy out small competitors which can only compete at the lower price level. BEC also establishes high barriers to entry with its purchasing, marketing, promotion and advertising power. For instance, BEC teams up with other companies like Mc Donald, PepsiCo, Dominos Pizza, and Taco Bell to promote each others products. A company can strengthen its competitiv e advantage through Supply-and-Distribution strategy. To improve quality and protect market share, BEC decides to expand its entertainment concept by entering the music(which did not work out well for the company), and the film entertainment programming. By doing so, the company is able to acquire exclusive distribution right on several independent films per year. It started out with Spelling Entertainment, Republics, Sundance Channel, American Film Institute, and Channel One Network. BEC went into alliance with some other company like America Online, Inc.; The Blockbuster/AOL Program will have special offers on rentals and special services for each others subscribers. As a result, the smaller competitors can decide to sell out or become a franchise of Blockbuster. .ueaffab6ed17a18bd3959c8d403ba2c94 , .ueaffab6ed17a18bd3959c8d403ba2c94 .postImageUrl , .ueaffab6ed17a18bd3959c8d403ba2c94 .centered-text-area { min-height: 80px; position: relative; } .ueaffab6ed17a18bd3959c8d403ba2c94 , .ueaffab6ed17a18bd3959c8d403ba2c94:hover , .ueaffab6ed17a18bd3959c8d403ba2c94:visited , .ueaffab6ed17a18bd3959c8d403ba2c94:active { border:0!important; } .ueaffab6ed17a18bd3959c8d403ba2c94 .clearfix:after { content: ""; display: table; clear: both; } .ueaffab6ed17a18bd3959c8d403ba2c94 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ueaffab6ed17a18bd3959c8d403ba2c94:active , .ueaffab6ed17a18bd3959c8d403ba2c94:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ueaffab6ed17a18bd3959c8d403ba2c94 .centered-text-area { width: 100%; position: relative ; } .ueaffab6ed17a18bd3959c8d403ba2c94 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ueaffab6ed17a18bd3959c8d403ba2c94 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ueaffab6ed17a18bd3959c8d403ba2c94 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ueaffab6ed17a18bd3959c8d403ba2c94:hover .ctaButton { background-color: #34495E!important; } .ueaffab6ed17a18bd3959c8d403ba2c94 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ueaffab6ed17a18bd3959c8d403ba2c94 .ueaffab6ed17a18bd3959c8d403ba2c94-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ueaffab6ed17a18bd3959c8d403ba2c94:after { content: ""; display: block; clear: both; } READ: CREATING A BETTER CIVILIZATION EssayAlmost everybody in the business world is pondering about the future of BEC after Viacom announced that it intended to auction the rest of Blockbusters share after selling about 20%of its shares last Summer. Will Blockbuster Entertainment Corporation able to stand on own? BEC has certainly the resources and competitive edge necessary to keep diversifying and go into alliance, if necessary, to stay on top of the video rental industry. Business Reports
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